The Buena Park Library District and National Merchant Center are sponsoring a free marketing workshop to be presented by Tom Patty of SCORE, Counselors to America's Small Business. The workshop, entitled Marketing: How to Get and Keep More Customers, will be held on Wednesday, May 21, 2008 at 6:00 – 9:00 p.m. in the Buena Park Library’s 2nd floor Board Room, located at 7150 La Palma Avenue, Buena Park, California.
In this workshop you will learn:
- How to identify your target audience and learn how to move it through the six steps of the "purchase process" – from "awareness" to "buy."
- How to implement the two critical ways to grow your business.
- Why all customers are NOT equal and how you can focus your business on those customers who provides the "highest yield" to your revenue and profit.
- How to calculate and how to improve the "value equation" of your product or service.
This workshop is a must for all entrepreneurs who want to "win" the "marketing battle."
The program is free of charge and the public is invited to attend. Seating is limited and reservations are required. You may register online only through the Orange County SCORE Web site at www.score114.org.
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